Last Updated: August 26, 2026
Allen's Camera ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, share, and safeguard your information when you visit allenscamera.com (the "Site") or interact with our services.
Please note: Our photo printing store located at print.allenscamera.com operates on a separate platform and is subject to its own distinct privacy and cookie policies.
1. Information We Collect
We collect personal information that you voluntarily provide to us, as well as information collected automatically when you navigate our Site.
A. Information You Provide Directly:
- Account & Order Information: Name, billing address, shipping address, email address, and phone number provided when registering an account, placing an order, or contacting customer support.
- Payment Details: Payment transactions are processed securely through our e-commerce platform and payment gateways. Allen's Camera does not collect, receive, or store full credit card numbers or sensitive payment authentication data.
- Equipment Rentals: Identification and booking details submitted when reserving gear through our equipment rental engine (powered by Booqable).
- Trade-In Submissions: Contact details, equipment descriptions, and photo uploads submitted to request trade-in or sell quotes.
- Financing Applications: Information submitted to evaluate or render financing options at checkout (powered by Affirm).
- Newsletter Subscriptions: Email address provided when opting into our marketing communications (powered by Mailchimp).
B. Information Collected Automatically:
When you visit our Site, we automatically collect technical connection details, such as your IP address, browser type, device operating system, referring URL, and browsing activity (such as pages viewed, items added to cart, and search queries).
2. Cookies & Tracking Technologies
Our Site utilizes cookies, web beacons, and similar tracking technologies to ensure site security, analyze performance, save user preferences, and support targeted advertising.
For detailed information about the specific cookies we use, how we categorize them, and how you can manage your preferences, please visit our Cookie Policy.
You can adjust your cookie preferences at any time directly on our Cookie Policy page or by clicking the Cookie Settings link located in the footer of our website.
3. How We Use Your Information
We use the personal information we collect for business operations, including to:
- Process, fulfill, and ship online orders.
- Manage rental reservations and equipment availability.
- Evaluate gear trade-in quotes and respond to customer service requests.
- Facilitate customer financing through third-party partners.
- Send order status updates, transactional notifications, and marketing communications (where opted-in).
- Improve site navigation, product selection, and general user experience.
- Detect, prevent, and mitigate security threats, fraud, or abuse.
4. Service Providers & Third-Party Sharing
We do not sell your personal information for monetary payment. We share your information with trusted third-party service providers solely to operate our store and deliver requested services:
- BigCommerce: Our core e-commerce platform host.
- Cloudflare: Website security, content delivery (CDN), and bot detection.
- Booqable: Rental management software and cart processing.
- Affirm: Financing calculator and installment payment options.
- Mailchimp (Intuit): Email subscription management and newsletter distribution.
- Google (Analytics & Ads): Site traffic measurement, search advertising, embedded maps, and security (reCAPTCHA).
- Affiliatly: Affiliate marketing referral and attribution tracking.
5. California Privacy Rights (CCPA/CPRA)
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific privacy rights regarding their personal information:
- Right to Know / Access: You may request details about the categories and specific pieces of personal information we have collected about you.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions (such as maintaining records for tax and order fulfillment).
- Right to Opt-Out of Data "Sharing": While we do not sell personal data for money, utilizing third-party advertising cookies (Google Ads) and affiliate tags (Affiliatly) for targeted marketing counts as "sharing" under California law. You can opt out of this sharing at any time directly on our Cookie Policy page or by opening the Cookie Settings link in our footer and turning off "Advertising" cookies.
To exercise your right to access or delete your data, please contact us at info@allenscamera.com or call 215-547-2841.
6. Email Marketing & Unsubscribing
If you opt-in to our mailing list, you will receive periodic emails regarding store updates, sales, product announcements, and company news. You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link located at the bottom of any email we send, or by contacting customer support.
7. Children's Privacy (COPPA)
Our Site and services are intended for a general audience and are not directed at children under the age of 13. We do not knowingly collect or solicit personal information from children under 13.
8. Data Security & Retention
We maintain appropriate administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, disclosure, alteration, or destruction. Encrypted communication channels (SSL) are utilized for browser transactions across the Site. We retain personal information for as long as necessary to fulfill order processing, resolve disputes, and satisfy legal or accounting obligations.
9. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in site functionality, technology, or legal requirements. Updates are effective immediately upon posting to this page, as indicated by the "Last Updated" date above.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
Allen's Camera
4401 New Falls Road
Levittown, PA 19056
Phone: 215-547-2841
Email: info@allenscamera.com
