You can update your cookie consent at any time via Cookie Settings.
Last Updated: August 26, 2026
This Cookie Policy explains how we use cookies, tracking technologies, and similar tools to operate our website, analyze site performance, and support our marketing efforts.
Please note: Our photo printing store at print.allenscamera.com operates as a separate platform and is subject to its own distinct privacy and cookie policies.
1. What Are Cookies?
Cookies are small text files placed on your device by your web browser when you visit a site. They allow websites to remember your preferences (such as cart contents, session security, or view settings) so you do not have to re-enter details as you navigate between pages or return in the future.
2. Categories of Cookies We Use
We categorize cookies on our site into Essential Cookies (which cannot be disabled) and Three Toggleable Preference Categories managed via our on-site Consent Manager:
- Strictly Necessary (Essential): Security, session, and core operational cookies required for the site to function. These cannot be switched off in our consent system.
- Functional (Optional): Enable enhanced site functionality and personalization, such as rental booking integrations, financing calculators, newsletter popups, and store layout preferences (grid vs. list view).
- Marketing & Analytics (Optional): Help us understand how visitors interact with our site by measuring traffic, page views, search behavior, and e-commerce events (such as purchases or trade-in inquiries).
- Advertising (Optional): Used by our advertising and affiliate partners to measure ad conversions, validate affiliate referral commissions, and deliver relevant promotions on external platforms.
3. Cookie Reference Table
| Category | Provider / Vendor | Purpose & Examples | Legal Basis (EU/UK) / US Rights |
|---|---|---|---|
| Strictly Necessary | BigCommerce, Cloudflare | Site security (SF-CSRF-TOKEN, XSRF-TOKEN), bot verification, and preference storage (tracking-preferences). |
Legitimate Interest / Contract Performance |
| Functional | Booqable, Affirm, Mailchimp, First-Party | Rental cart functionality (bqCartId), financing calculator widget, newsletter state, layout view preference (list). |
Consent (outside the US) / On-site Preference Control |
| Marketing & Analytics | Google Analytics 4, BigCommerce Fornax | Performance metrics (_ga, _ga_*), platform analytics (fornax_anonymousId), trade-in event tracking. |
Consent (outside the US) / Opt-out via Cookie Settings (US) |
| Advertising | Google Ads, Affiliatly | Ad attribution (_gcl_au), conversion tracking, affiliate referral tracking. |
Consent (outside the US) / CCPA "Do Not Share" Opt-out (US) |
4. Managing Your Preferences
On-Site Preference Controls
You can update your cookie preferences at any time by clicking the Cookie Settings link located on top of this page. This opens our Consent Manager, allowing you to toggle Functional, Marketing & Analytics, and Advertising cookies on or off.
Regional Preferences
- United States Visitors: Non-essential cookies may load by default in accordance with local legal frameworks, but you maintain the right to opt out at any time via the Cookie Settings link on top of this page.
- Visitors Outside the United States: Non-essential tracking scripts managed through our Consent Manager are blocked until you provide explicit opt-in consent. Note: Certain embedded third-party scripts required for core features (such as our rental reservation engine and newsletter sign-up tools) may load directly to fulfill requested user services.
Industry & Browser Opt-Outs
You can also opt out of targeted advertising across broader networks through third-party industry tools:
- Digital Advertising Alliance (DAA) Opt-Out
- Network Advertising Initiative (NAI) Opt-Out
- Google Ad Settings
5. California Privacy Rights (CCPA/CPRA)
Under California privacy law, California residents have the right to direct businesses not to "sell" or "share" their personal information.
While we do not sell your personal information for financial payment, utilizing third-party advertising tags (such as Google Ads) and affiliate tracking networks (such as Affiliatly) for cross-context behavioral advertising qualifies as "sharing" under CCPA/CPRA guidelines.
You can opt out of this data sharing by:
- Opening the Cookie Settings link on top of this page and disabling the Advertising category.
- Adjusting your web browser settings to restrict third-party tracking cookies.
6. Third-Party Service Providers
Certain features on our website rely on third-party services that may set cookies or process technical data according to their own privacy practices:
- Google (Analytics, Ads, YouTube, reCAPTCHA, Fonts): Google Privacy Policy
- Booqable (Rental Engine): Booqable Privacy Policy
- Affirm (Financing Services): Affirm Privacy Policy
- Mailchimp (Email Marketing): Intuit Global Privacy Statement
- Affiliatly (Affiliate Tracking): Affiliatly Privacy Policy
- Cloudflare (Security & Content Delivery): Cloudflare Privacy Policy
7. Contact Us
For questions regarding this Cookie Policy or our data handling practices, please refer to our primary Privacy Policy or reach out directly to:
Allen's Camera
4401 New Falls Road
Levittown, PA 19056
Phone: 215-547-2841
Email: info@allenscamera.com
