The benchmark has been set again
The new Profoto B1X
B1 became the benchmark for on location flashes. Now, the benchmark is about to be set again with the launch of the Profoto B1X. This isn’t an update, this is a significant replacement with improvements in three important areas; power, power and power.
This is the new B1X
We’d like to think of the new B1X as power with a purpose. And that purpose is simple, we want image creators everywhere to be able to realize their vision. If that’s halfway up a mountain, overpowering the sun in the middle of the desert or hanging off a rock overlooking the Mediterranean – then so be it.
That’s why the LED modeling light adds 80% more light output, the battery holds 50% more power and why the B1X has the widest HSS range available on any flash.
Because we want you to have power in all the right places. And the most important place of all just happens to be your imagination.
Taking on-location shooting to new heights
When we say, “power in all the right places,” we really mean it. What better way to put the B1X to the test than with some extreme free-climbing. The B1X was more than a match for the conditions (and the madness).
Experience the B1X
“The B1X is designed at the adventurous photographer who’s willing to go the extra mile. Whether that’s hanging off the side of a mountain or in the middle of a desert - this is no ‘stay-at-home flash’ so speed and simplicity is crucial.”
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